• Discovery: content audits (including source and quality)
• Workflow/process analysis: how are visitors moving through and consuming content? What is content generation/editing/publishing process?
• Editorial: developing style guides, tone and consistent voice across content
• Liaison: communicating between myriad teams to accomplish aforementioned tasks with efficiency, clarity and humor

• Web copywriting
• Passion for friendly yet effective writing
• Blogging/reporting on emerging technologies including conference coverage
• Writing and editing for technical and end users: task-based user guides, reference manuals, training guides, “how-to” shortcut sheets
• Devotion to detail in editing materials for clarity, consistency and accuracy
• Outstanding interviewing skills; ability to extract and clarify information

• Strong understanding of social media tools
• Twitter fanatic. Personally responsible for recruiting every one of her friends and many coffee shop acquaintances onto Twitter

• Translating business requirements and desired user behaviors into a cohesive and intuitive interactive experience
• Authoring and maintaining requirements/specifications including visual documents (sitemaps, wireframes, mockups, task flow diagrams) and explanatory documentation (desired user experience, user profiles, page and link lists)
• Facilitating usability testing for completed sites

• WordPress blog construction and customization
• Designing and producing clean, fast-loading websites
• Extensive web usability knowledge and experience designing intuitive websites
• Search engine optimization

• Mastery of chaos gleaned from years of working at startups and freelancing coupled with OCD-like organizing skills
• Adept at managing multiple projects from planning to production in dynamic environments
• Defining and implementing technical publication processes in a startup software environment
• Outstanding organizational skills and ability to track and corral multiple loose ends
• Creating and adjusting project plans based on resources and changing time constraints
• Developing relationships with key contacts in all levels

Content Strategist/Web Producer, Kickstart Strategy, New York, NY

Select projects include:

Content Strategy/Web Producer/Copywriter

• Red Rover HQ/Marsh University: defined editorial tone for new social media-based internal training program/website, including making writing friendlier and more accessible.
• Eric Jesus Grimm: Strategizing how to make an unknown brash mouthy pop culture expert into a well-known brash mouthy pop culture expert. First stop: blogging and podcasting.
• treehouseagency.com: content strategy/rebranding for interactive agency, copywriting
• addrc.org (ADD Resource Center): Content strategy to reorganize content for HTML site being converted to WordPress platform. Created marketing/identity strategy and organized/streamlined content accordingly. Edited existing content for web. Trained staff to use WordPress.
• davidellisdickerson.com: designed and produced WordPress site for published author, installed social media framework including Twitter and Facebook, marketing/promotional ideas
• adriandayton.com: consulted on usability/content tweaks to improve access to important content and improve SEO
• Pfizer: researched and wrote end user documentation, functional specs, data dictionaries, functional spec tracking for project lifecycle, product mockups, product QA; mobile application usability and UX
• U.S. Bank: reviewed existing document library, developed taxonomy and standarized template set
• Spirited Impact: redesigned marketing fliers and show props; edited marketing copy, product label design, business card design
• BandOwl Project: designed IA spec, wireframe prototyping for music-based search engine, website and mobile devices
• CompleatWineCellars: project management and IA review to redesign custom wine cellar design site; designed business card
• RedPill, LLC: mobile usability consultant for bookzee iPhone application
• Website usability reviews
• Fairy Godmother Online: redesigned site and reorganized taxonomy within Yahoo Merchant system; built and customized WordPress blog
• Same Rowdy Crowd Blog: consulted on SEO improvements, trained on better blog-centric writing
• Here We Go Tours Site Redesign: site usability review and user interviews led to site redesign that improved page load speed, user task success, and search engine optimization.

Web Producer

• partycrasher.us: rethemed site in WordPress, set up social media framework
• ericjesusgrimm.com: designed and built blog for up and coming cultural reviewer
• tfitnyc.com: designed and built WordPress site for personal trainer, hooked up social media integration, blog editing/coaching
• elitesinks.com: created both “flagship” identity site and Amazon selling store, including branding, taglines, site content
• ericdeanseaton.com/nighthawksoulsourcerer.com/
  designed and produced two distinct WordPress sites for director and graphic novel author
• marmel.com: designed and produced WordPress site with full social media integration with Twitter, Facebook and other social media tools
• Exclusivelybilliards.com: converted existing website to WordPress blog
• HereWeGoTours.com: converted existing site to WordPress blog
• bigcitymaps.com: created map site to showcase cartographer’s work with integrated blog
• Sidewalk Dog: designed interim blog design to match business card design
• 28KidsAlley: developed customized blog for neighborhood community and wrote instructions for using/editing blog
• Sheryl Tuorila Redesign: redesigned site to reflect new direction of business; developed wireframes, sitemaps and interaction criteria, built custom blog to match website

Freelance Writer/Editor

• theredheadsaid.com: personal blog riffing on social media, creativity, productivity, blogs, and other topics
• kickstartstrategy.com: professional blog about social media, blogging, tech topics, conference coverage
• geekgirlsguide.com: article contributor blog that promotes technical information in easy to understand language for non-technical audience
• girlsintech.net: article contributor for blog representing women and girls in the technology industry
• queens.about.com: article contributor for blog about food, fun and life in Queens, New York
• adriandayton.com: article contributor on SEO and linking methods

Conference Coverage

• Social Media Week NYC 2009/2010: live blog/twitter coverage
• AIMCLEAR: represented Aimclear, a Minnesota Search Engine Firm at  Search Engine Strategies conference seminars

Editing

• Not An MBA: content-edited manuscript for first book on Coworking, “I’m Outta Here, How Coworking is Making the Office Obsolete”
• Spirited Impact: redesigned and edited marketing materials
• Entertaining the Idea: edited marketing copy, website IA analysis
• U.S. Bank: reviewed and edited documentation for electronic check presentation service
• Runway Project, NY: wrote blog copy, booked speakers, designed events as part of project board
• Parkridefly.com: researched and wrote travel-related stories for travel blog

Senior Technical Writer/Editor for Wily Technology, Inc., Brisbane, California

• Creating, researching, writing, editing and maintaining twelve user guides simultaneously on extremely tight deadlines. See samples here.
• Developing process to improve product by conducting regular testing of software and outlining usability recommendations for engineers, including interface changes and user messages.
• Writing and producing internal online documentation (website) for new bug tracking software.

Project Manager/Editor for Burst.com, San Francisco, California

Managed user documentation process for three user guides from planning to production. Managed staff of two other writers and edited their work. Planned, researched, wrote and edited materials including user guides and technotes. Advised engineers in improving software usability.

Communications Staff Writer for Catholic Healthcare West Shared Business Services, Phoenix, Arizona

Developed and supported strategic communication initiatives for the CHW hospital system including: newsletters, press releases, talking points, presentations, memos and marketing materials. Designed and produced transition Intranet site, including writing web content.

• Search Engine Strategies New York, 3/2010
• Social Media Week, NY 2/2010
• WordCamp NYC, 11/2009
• Social Media Week New York, 2/2009
• Search Engine Strategies San Jose, 8/2008
• Search Engine Strategies New York, 3/2008
• Fundamental Guidelines for Web Usability (Nielsen Norman Group, June 2005)
• Enterprise Information Architecture (Louis Rosenfeld LLC, November 2004)
• Don’t Make Me Think: Usability Workshop (Steve Krug, November 2004)