• Writing and editing for technical and end users: task-based user guides, reference manuals, training guides, “how-to” shortcut sheets
• Writing for the web/blogs – “chunking” and getting the point fast lest you lose your reader!
• Devotion to detail in editing materials for clarity, consistency and accuracy
• Outstanding interviewing skills; ability to extract and clarify information

• Strong understanding of social media tools
• Twitter fanatic. Personally responsible for recruiting every one of her friends and many coffee shop acquaintances onto twitter

• Translating business requirements and desired user behaviors into a cohesive and intuitive interactive experience
• Authoring and maintaining requirements/specifications including visual documents (sitemaps, wireframes, mockups, task flow diagrams) and explanatory documentation (desired user experience, user profiles, page and link lists)
• Facilitating usability testing for completed sites

• WordPress blog construction and customization
• Designing and producing clean, fast-loading websites
• Extensive web usability knowledge and experience designing intuitive websites
• Search engine optimization

• Adept at managing multiple projects from planning to production in dynamic environments
• Demonstrated ability to bring order to ambiguous environments
• Defining and implementing Technical Publication processes in a startup software environment
• Outstanding organizational skills and ability to track and corral multiple loose ends
• Creating and adjusting project plans based on resources and changing time constraints
• Developing relationships with key contacts in all levels

Web Producer/Content Strategist, Kickstart Strategy, New York, NY

• tfitnyc.com: (in progress) Rebrand personal trainer, design and build Wordpress site, hook up social media integration with Twitter and Facebook.
• addrc.org (ADD Resource Center): Advise on best way to reorganize content for HTML site being converted to WordPress platform. Create marketing/identity strategy and organize/streamline content accordingly. Edit existing content for web. Create community, review and feedback areas. Train staff to use WordPress.
• elitesinks.com: create both “flagship” identity site and Amazon selling store, including branding, taglines, site content, media contacts.
• ericdeanseaton.com/nighthawksoulsourcerer.com/
  designed and produced two distinct WordPress sites for director and graphic novel author.
• marmel.com: designed and produced WordPress site with full social media integration with Twitter, Facebook and other social media tools.
• adriandayton.com: consulted on usability tweaks to improve website clarity.
• davidellisdickerson.com: designed and produced WordPress site for published author, created social media personas including Twitter and Facebook, marketing/promotional ideas.
• Exclusivelybilliards.com: convert existing website to WordPress blog (in progress)
• HereWeGoTours.com: converted existing site to WordPress blog.
• bigcitymaps.com: created map site to showcase cartographer’s work with integrated blog.
• Website usability reviews

Freelance Writer/Editor

• girlsintech.net: article contributor for blog representing women and girls in the technology industry
• queens.about.com: article contributor for blog about food, fun and life in Queens, New York
• Social Media Week NYC: live blog coverage
• Runway Project, NY: write blog copy, book speakers, design events as part of project board
• Not An MBA: content edit manuscript for first book on Coworking, “I’m Outta Here, How Coworking is Making the Office Obsolete”
• Pfizer: research and write end user documentation, functional specs, data dictionaries, functional spec tracking for project lifecycle, product mockups, product QA.
• Parkridefly.com: research and write travel-related stories for travel blog, researching “buzz pockets” in social media networks, research high pagerank outbound links
• AIMCLEAR: cover Search Engine Strategies conference seminars and publish articles on AIMCLEAR blog
• theredheadsaid.com: personal blog riffing on social media, creativity, productivity, blogs, and other topics
• Spirited Impact: redesign and edit marketing materials
• Entertaining the Idea: edit marketing copy, website IA analysis
• U.S. Bank: review existing document library and develop standard template set
• U.S. Bank Project: review and edit documentation for electronic check presentation service

Communication and Web Design Consultant

• User Interface/Information Architecture/SEO:
  • Fairy Godmother Online: redesign site and reorganize taxonomy within Yahoo Merchant system; build and customize WordPress blogs, apply SEO to site
  • Same Rowdy Crowd Blog: consult on SEO improvements, training on better blog-centric writing
  • BandOwl Project: design IA spec for new music-based search engine, UI design, wireframe prototyping for website and mobile devices
  • CompleatWineCellars: project management and IA review to redesign custom wine cellar design site; design business card
  • Here We Go Tours Site Redesign: site usability review and user interviews led to site redesign that improved page load speed, user task success, and search engine optimization.
  • Sheryl Tuorila Redesign: site redesign to reflect new direction of business; developed wireframes, sitemaps and interaction criteria

• Blog Setup and Customization
  • Sidewalk Dog: designed interim blog design to match business card design
  • Scott Poindexter: set up blog and trained customer
  • 28KidsAlley: developed customized blog for neighborhood community and wrote instructions for using/editing blog
  • Sheryl Tuorila: built custom blog to match website

• Graphic Design
  • Spirited Impact: redesign marketing fliers and show props; edit marketing copy, product label design, business card design
  • Cartoonmaps: graphic design for printed maps and Peeler coupon cards

Senior Technical Writer/Editor for Wily Technology, Inc., Brisbane, California

• Creating, researching, writing, editing and maintaining twelve user guides simultaneously on extremely tight deadlines. See samples here.
• Developing process to improve product by conducting regular testing of software and outlining usability recommendations for engineers, including interface changes and user messages.
• Writing and producing internal online documentation (website) for new bug tracking software.

Project Manager/Editor for Burst.com, San Francisco, California

Managed user documentation process for three user guides from planning to production. Managed staff of two other writers and edited their work. Planned, researched, wrote and edited materials including user guides and technotes. Advised engineers in improving software usability.

Communications Staff Writer for Catholic Healthcare West Shared Business Services, Phoenix, Arizona

Developed and supported strategic communication initiatives for the CHW hospital system including: newsletters, press releases, talking points, presentations, memos and marketing materials. Designed and produced transition Intranet site, including writing web content.

• Social Media Week New York, 2/2009
• WordCamp NYC, 11/2009
• Social Media Week New York, 2/2009
• Search Engine Strategies San Jose, 8/2008
• Search Engine Strategies New York, 3/2008
• Fundamental Guidelines for Web Usability (Nielsen Norman Group, June 2005)
• Enterprise Information Architecture (Louis Rosenfeld LLC, November 2004)
• Don’t Make Me Think: Usability Workshop (Steve Krug, November 2004)